The Evolving Sports Industry Through Advancing Technology

Sports enthusiasts now follow their favorite matches not only on traditional television but also through various digital platforms, high-tech devices, and technologically enhanced stadiums. The role of technology companies in delivering these unique experiences has become undeniably significant. Sports clubs and event organizers are increasingly integrating cutting-edge technologies into their operations to captivate and engage fans.

In the world of sports, control systems, referees, management, and information infrastructures are all exploring new ways to leverage technology. A prime example is the introduction of the Video Assistant Referee (VAR) technology during the 2018 FIFA World Cup. Since then, artificial intelligence has been used to detect fouls and rule violations without disrupting the flow of the game.

International sports organizations have also recognized the potential of augmented reality (AR) and virtual reality (VR)to enhance fan experiences. As early as the 2014 FIFA World Cup, AR applications began to appear—most notably in the form of goal line technology, which accurately determines whether the ball has crossed the goal line.

Invest in the Future of Sports Technology

If you're looking to invest in the growing and evolving sports industry, particularly in leading companies that develop sports technology products, you can easily access Turkey’s first Sports Industry Fund—the BV Portföy Sports Industry Variable Fund (SPR)—via TEFAS.

To learn more about the BV Portföy Sports Industry Variable Fund (SPR), visit our website.

You can start investing immediately using the fund code SPR through all intermediary institutions and banks that are members of TEFAS, either via their websites or mobile applications.